Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Transform Advertising Advertisers 122

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

Millennials 134

Millennials Gen Z Retail Marketing 134

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” By 2020, they’ll make up a staggering 40 percent of all consumers.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

illumin

MAY 16, 2024

One theory the study proposes for this is a generational shift and the prominence of “cancel culture” online. They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. Audiences want to laugh Audiences are craving humor more than ever.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2020, 14.4 In 2018, 18.4 trillion views.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Faraday

APRIL 16, 2021

Over the last year, interest rates for home mortgages have been at an all-time low , coming in at as little as 2.68% in December 2020. In August 2020, home sales shot up to reach a 14-year high. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 25, 2022

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 116

Gen Z Millennials Retail Price 116

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JANUARY 13, 2023

Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. Search ads (Google ads for example) deliver the biggest return on ad spend ($3.72) while display and social media generated $0.59 Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The brand also parted with the Olympics in 2020 and 2022, outfitting Team USA in a capsule collection of loungewear and sleepwear.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2018 - TikTok and Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait.

Gen Z 119

Gen Z Millennials Shoppers Digital Marketing 119

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? Kids love TikTok, too!

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 118

Gen Z Millennials Price Social Media Marketing 118

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Launched in April 2020, Clubhouse skyrocketed in popularity at the start of the pandemic when many people were stuck at home and looking for community. Twitter Alternatives for Audio Content.

Gen Z 113

Gen Z Marketing Marketers Millennials 113

Sprout Social

JUNE 28, 2021

Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Based on an analysis of PayPal internal data from October 2020 through January 2021, Pay in 4 average order value is 39% higher than standard PayPal transactions. BNPL allows consumers to split large purchases into several monthly payments, interest-free. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020. Yep, all of the above.

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on TikTok. The best times to post are 6 to 9 p.m., 3 to 6 p.m., and 12 to 3 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 101

Retail Gen Z Fashion Millennials 101

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. But you know what we mean.).

Gen Z 104

Gen Z Millennials CMO Marketing 104

Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. Where to start with viral marketing.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Why promote your business on social media?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Bannerflow

FEBRUARY 3, 2023

Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

SocialPilot

JANUARY 15, 2024

In 2020, digital video ad spending was reported to be $9.95 A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. In 2020, about 24% of marketers tried video marketing for the first time. Businesses that created more than 50 videos in a year grew by 46% in 2020.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82