SocialPilot
JANUARY 15, 2024
With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!
Hootsuite
DECEMBER 17, 2019
Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion dollars in advertising revenue in 2020. In the U.S.
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Sprout Social
APRIL 22, 2021
This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. Ready to start marketing on TikTok?
Hubspot Marketing
JUNE 29, 2022
If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?
Hubspot Marketing
JUNE 22, 2022
Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. This also allows video marketers to play with different content types on the same platform.
Search Engine Land
OCTOBER 3, 2023
So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
Sprout Social
SEPTEMBER 3, 2020
— Suto (@HalieAtisuto) August 28, 2020. In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020.
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