Remove 2020 Remove Global Marketing Remove Market Research Remove Millennials
article thumbnail

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR.

Gen Z 109
article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

from 2020 to 2021 , an increase of 490 million humans. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55

article thumbnail

Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. billion in 2020 – a jump of 20%. billion in 2020. billion, up from 2020’s $22.9 billion in 2020. ahead of 2020, as reported by Internet Retailing.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.