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They are forcing us to find new ways to reach customers and new ways to identify and understand the customerjourney. They are forcing us to become better marketers! So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world?
In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. Use first-party data to make informed decisions about your marketing strategies. See Who Is On Your Site Right Now!
billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.
They are forcing us to find new ways to reach customers and new ways to identify and understand the customerjourney. They are forcing us to become better marketers! So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world?
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