Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights. Advertising is that mechanism that fills the gap between your brand and potential customers.

Advertisers

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

Content Marketing

Litmus

MARCH 31, 2022

Personalized marketing is often referred to as one-to-one marketing (or 1:1 marketing). It uses some type of known personal information to tailor a message to customers or potential customers. By contrast, more traditional marketing that is not personalized delivers the same message to a broad audience.

Personalized Marketing

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Retail

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2026.

Digital Marketing

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. According to Content Marketing Institute, organic usage of LinkedIn for B2B content marketing increased from 93% in 2021 to 96% in 2022.

Market Trends