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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Years ago, experts projected that content marketing would be worth over $400 billion by 2021.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to Cisco, the use of these technologies will likely increase 20x by the year 2021.

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Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

Hubspot Marketing

Reach and Speed Compared to inbound tactics, outbound email marketing gives you a more extensive reach in a shorter amount of time. Because the goal of outbound emails is to push. Colt Agar , head of marketing at Red Stag Fulfillment , an order fulfillment company, says that outbound marketing is “very sales-driven.”

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

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9 Powerful SEO Software Tools Used by 7-Figure Agencies

Backlinko

million in 2021 to 5.6 Semrush Best all-in-one SEO software for agencies of any size Price: Starts at $129.95/month Agency Growth Kit: This kit offers inbound and outbound marketing leads, project management capabilities, collaboration, and reporting tools. Fast-forward, StudioHawk grew its revenue from 3.4

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13 proven lead generation strategies and tactics that work

Unbounce

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. For example, you could run a campaign targeting everyone who reached your pricing page but didn’t convert.