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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. Source: Digital 2021. But that’s social networking. Source: Statista. million.

Gen Z 109
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Why Building An Audience-First Communications Strategy is Key

Litmus

What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. Learn from Angela at Litmus Live 2021! With this particular client, our initial brainstorm included placing more than 200 sticky notes under various categories. What happens today. And there were many.

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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Beacons are physical gadgets tucked in unobtrusive places (e.g, But for mobile marketing to be effective, it needs to be strategic. This space is changing constantly.

Transform 128
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Download this goal planning template for help figuring out the right content goals. To develop a successful plan, you need to clearly define your content's target audience — also known as your buyer persona.

eBook 145
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Succession Planning — the Best Way to Ensure Your Company’s Future

Hubspot Marketing

If youve seen the award-winning HBO show Succession, you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. Ive personally worked at companies that took succession planning seriously, and those that didnt, and the difference was stark.