Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership

Marketing Insider Group

DECEMBER 1, 2021

Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. There’s probably buyers out there just like them who like cats and playing some D&D.

Market Trends

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Many factors influence intent. Is it linear or flat?

B2C

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Nearly 50% said they won’t attend an in-person event through the first half of 2022, according to MarTech’s Event Participation Index , which measures marketers’ attitudes toward attending in-person and virtual events.

Thought Leadership

CXL

MAY 27, 2022

The state of demand generation in 2022. Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. To win at thought leadership, be different.

Thought Leadership

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Stories, photos, or videos of your team volunteering or supporting charitable causes) Holiday-branded resources, such as e-books, whitepapers, or templates to help B2B buyers prepare for the upcoming year Interactive holiday (e.g.,

Marketing Strategy

Power Digital Marketing

JANUARY 19, 2023

According to Nielsen’s 2022 Annual Marketing Report, only 26% of marketers have full confidence in the audience data they’ve collected. For example, an eye-catching infographic about conversion metrics could become part of your next thought leadership LinkedIn post or whitepaper. #2 3 Where is the disconnect?

Logistics