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It’s called affiliatemarketing. While it’s nothing new, affiliatemarketing continues to trend upward as more and more brands lean into having third parties vouch for them. billion on affiliatemarketing in the U.S. market, and if the historic data is anything to go by, 2023 will be even bigger.
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customerloyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.
Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Some of the most successful examples of influencer marketing campaigns center on authenticity.
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