Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients.

User-Generated 121

User-Generated Advertising Advertisers Logistics 121

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 81

Transform Marketing Marketers User-Generated 81

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Updated on November 2, 2023. 55 min read In 2023, artificial intelligence hit the collective consciousness like a runaway Tesla Cybertruck. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. The second is generative.

PR 98

PR Marketing Marketers Non-Profit 98

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. That’s the power of a creative brief.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Sprout Social

DECEMBER 12, 2023

To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing.

Influencer Marketing 124

Influencer Marketing Customer loyalty Transform Marketing 124

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Updated on September 20, 2023. Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS.

Copywriting 93

Copywriting SEO Price User-Generated 93