Remove 2023 Remove Customer Journey Remove Event Marketing
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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Conversion to Customers Drive your audience towards conversion by implementing effective calls-to-action (CTAs) and a seamless customer journey.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What the heck are we doing with our devices all day?

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A Wrap on the Packaging Industry in 2023

Set Up

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. The primary focus was shaking hands and meeting in person.

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What No One Tells You About Marketing Campaigns and Funnels

DIY Marketers

Restructuring and repositioning – Rebranding, changing your company name or messaging, or pivoting your business can be critical times to launch a marketing campaign to ensure customers are informed of any upcoming changes. And who knows, maybe one day we’ll be reading about your own wildly successful marketing funnel!

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How to unlock more value from your event content

Martech

After the event, what happened to all that content? The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s To get the most value, you’ll need to focus on building relationships across event marketing, content marketing and brand marketing.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%