Martech

DECEMBER 21, 2023

The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Exactly none. Product-specific information?

Transform 132

Transform Event Marketing Marketers Marketing 132

Marketing Insider Group

FEBRUARY 27, 2024

Determine a realistic budget based on your goals and the channels you plan to leverage. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 97

Transform Thought Leadership CMO Marketers 97

DIY Marketers

APRIL 23, 2023

Having said this, it doesn’t have to be fancy or some marketing plan, it just has to be crystal clear in your head. Event Marketing – Hosting an event requires significant time and resources, and a marketing campaign can help spread the word and encourage attendance.

CRM 60

CRM Marketers Marketing User-Generated 60

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52