Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

SocialPilot

JANUARY 26, 2024

” “Compose me a marketing plan for Christmas for our newly launched store in [location]. ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Transform 77

Transform User-Generated Marketing Marketers 77

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year.

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Exposure Ninja

AUGUST 11, 2023

There are plenty of marketing channels to choose from, including: Digital Marketing Affiliate Marketing Search Engine Optimisation Performance Marketing Event Marketing Account-based Marketing Social Media Marketing Content Marketing.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

Thought Leadership 131

Thought Leadership Telemarketing Event Marketing Food 131

Marketing Insider Group

JULY 29, 2021

With over 8 years of experience in the event industry, Christina prides herself on her creativity, passion for people, and ability to create memorable experiences. Through her years of experience, Christina strives to remain a thought leader in her industry, and places a high value on evolution and growth in the events space.

Entertainment 137

Entertainment Marketing Plan Place Management 137

Marketing Insider Group

MAY 23, 2021

With over 8 years of experience in the event industry, Christina prides herself on her creativity, passion for people, and ability to create memorable experiences. Through her years of experience, Christina strives to remain a thought leader in her industry, and places a high value on evolution and growth in the events space.

Entertainment 122

Entertainment Food Education Communications 122

Marketing Insider Group

MAY 17, 2021

With over 8 years of experience in the event industry, Christina prides herself on her creativity, passion for people, and ability to create memorable experiences. Through her years of experience, Christina strives to remain a thought leader in her industry, and places a high value on evolution and growth in the events space.

Key Performance Indicator 103

Key Performance Indicator Direct Mail Promotion Analytics 103

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Marketing Insider Group

JANUARY 29, 2020

Celebrities and big names can be a huge marketing bonus for certain events, but they’re not necessary for every event. Remember you’re marketing your event to potential speakers as much as you are to potential attendees – make sure you have a solid marketing plan in place before making contact.

Transform 105

Transform Entertainment Education Place 105

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Where the event(s) fit into your overall marketing plan/budget. Your recommendation of whether you should sponsor this particular event and why. Now’s the time to present your research and recommendations to the people that hold the purse strings. Be sure to include: Audience profile. Sponsorship packages. Predicted ROI.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. And Adobe isn’t alone.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

DECEMBER 21, 2023

The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Exactly none. Product-specific information?

Transform 127

Transform Event Marketing Marketing Marketers 127

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Traditional Marketing Channels.

Thought Leadership 132

Thought Leadership Traditional Marketing PR B2C 132

Marketing Insider Group

FEBRUARY 27, 2024

It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 100

Whitepaper Key Performance Indicator Direct Mail eBook 100

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 96

Transform Thought Leadership CMO Marketing 96

Marketing Insider Group

OCTOBER 22, 2019

Live Events Are More Effective Than Any Other Marketing Channel. So why exactly should you start using events in your content marketing? The reason why events are so effective is that they give you the opportunity to engage with your audience or customers on a one-to-one basis. The simple answer is that they work.

Content Marketing 50

Content Marketing Marketing Marketers Food 50

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Speakers often double as influencers—so provide them with the details they need to become event ambassadors. Don’t forget to share an event hashtag.

Promotion 145

Promotion Logistics Analytics Place 145

Rock Content

JULY 11, 2016

Create or curate content throughout the timeline of the event. According to CMI , teams with documented content marketing plans are far more likely to consider themselves effective at marketing. An established plan streamlines workflows and allows teams to more effectively collaborate on creating new content experiences.

Entertainment 45

Entertainment Transform User-Generated Marketing Plan 45

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

MARCH 23, 2020

We have clients who are founders from growing startups who don’t even have a single marketing employee. And we crush our competition because of the approach we take using customer insights to create effective content marketing plans with measurable results. For me that includes: Content Marketing articles 1x per week.

Thought Leadership 141

Thought Leadership Customer Digital Marketing SEO 141

Welcome Software

MAY 3, 2022

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Marketing Insider Group

JULY 1, 2020

Then, you can go back and improve upon your strategy even further, ideally boosting web traffic, lead generation, and revenue growth, and being worthy of a bigger chunk of the marketing budget. Who’s Increasing Their Content Marketing Budget? Just under half of B2B marketers plan on using the same budget from 2018 to 2019.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

DIY Marketers

APRIL 23, 2023

Having said this, it doesn’t have to be fancy or some marketing plan, it just has to be crystal clear in your head. Event Marketing – Hosting an event requires significant time and resources, and a marketing campaign can help spread the word and encourage attendance.

CRM 60

CRM Marketing Marketers User-Generated 60