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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Social media metrics for paid and organic content are just as important when measuring performance. Get MarTech!

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Content Distribution Done Right: Tips and Tricks for 2023

Hootsuite

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Social media channels.

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5 Website Copywriting Techniques to Convert More in 2023

Rock Content

This includes blog posts, social media posts and longer pieces of content like white papers. Whether you use content or copywriting, there are a few key techniques you can use to convert more leads in 2023. The post 5 Website Copywriting Techniques to Convert More in 2023 appeared first on Rock Content.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g.,

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7 B2B content distribution strategies that work

Search Engine Land

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The answer lies in analyzing your performance and continuously optimizing your approach.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

That’s why Google added the Business Objectives collection to GA4 in June 2023. However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”