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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. Updated on April 27, 2024. More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket.

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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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How to Restore Your Ad Audiences with First-Party Contact Data

Customers.ai

First-party data, collected directly from your interactions with customers—be it via your websites, apps, or customer relationship management systems—holds unparalleled advantages, especially in an era where privacy concerns and compliance with regulations like GDPR and CCPA are paramount.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages. 2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024.