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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.

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How to Respond to the Loss of Third-Party Cookies

Litmus

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! At the current pace of growth, CTV ad spend is expected to grow to 43.59 billion U.S. Want to get the latest insights in your inbox?

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)