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AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.
Newtechnologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve.
We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this newmarketing era. But the upsides far outweigh the downs.
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Identify areas where you can deliver quick wins, be it enhancing customer service, streamlining operations or personalizingmarketing efforts. Find technologies that help you achieve context and are easy to use, and provide your team with specific areas of demonstrable value.
However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating newtechnologies effectively.
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