SmartBrief - Marketing

FEBRUARY 8, 2024

DOOH is currently marked by increased integration with cutting-edge technologies, offering advertisers new opportunities to engage with consumers in real time and real-world contexts. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Transform 73

Transform Energy Advertising Advertisers 73

Chief Martec

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. In an environment like this, new opportunities for startups abound.

New Technology 98

New Technology Management Product Customer 98

Martech

OCTOBER 17, 2022

B2B companies is expected to grow by 30% over the next two years, according to a new study. By 2024 the spend is expected to hit $8.5 As a result, B2B marketers have been investing in new technology which creates customizable content and messaging and delivers it via the person’s preferred channels. . Why we care.

B2C 106

B2C New Technology Customer Marketing 106

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. This shows that there is an opportunity for slower-growing large retailers to increase their 2024 ecommerce tech investments as they attempt to emulate the top performers in revenue growth.

Retail 70

Retail Shoppers eCommerce Fashion 70

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. This shows that there is an opportunity for slower-growing large retailers to increase their 2024 ecommerce tech investments as they attempt to emulate the top performers in revenue growth.

Retail 52

Retail Shoppers eCommerce Fashion 52

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. By hiring appropriately, adapting to a changing environment, having strong values, and keeping tabs on your finances, you can run a successful digital marketing agency in 2024 and beyond.

Digital Marketing 105

Digital Marketing Price Marketing Marketers 105

Rock Content

OCTOBER 24, 2023

NHGRI conducts cutting-edge research, develops new technologies, and studies the impact of genomics on society. The post 2024 Updated List of Health Information Resources for Marketing appeared first on Rock Content.

Health 69

Health Whitepaper Non-Profit Transform 69

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms.

User-Generated 111

User-Generated New Technology Advertising Advertisers 111

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. ” AI asset suggestions.

New Technology 114

New Technology Advertising Advertisers Price 114

Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. What LinkedIn is saying. ” Get the daily newsletter search marketers rely on.

Finance 120

Finance Health CRM New Technology 120

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 102

Transform New Technology User-Generated Communications 102

Search Engine Land

FEBRUARY 19, 2024

So, what do I think this means for voice search, and is it important in 2024? In 2024, voice assistants are expected to reach 8.4 Younger users are embracing voice search and voice-assisted technologies as a natural and efficient way to access everything from education to entertainment to daily life management. billion units.

Transform 125

Transform User-Generated Entertainment SEO 125

Martech

APRIL 23, 2024

Dig deeper: 5 reasons why the martech landscape will reach its peak in 2024 3. Some people can consume a deluge of newsletters, whitepapers and videos every working day, rapidly sort the wheat from the chaff, absorb them and add them to some kind of working file (in their head or a tool) that helps them stay abreast of new technologies.

Whitepaper 89

Whitepaper New Technology Price Product 89

Search Engine Land

JANUARY 11, 2024

It does seem like this might be a win for core search, but we all know that more AI technologies and features loom in the future. How will those new technologies impact Google Search? Will it be new Google Search Generative Experience or something else. Hang tight, 2024 will be an interesting year in Search.

New Technology 117

New Technology Management Customer SEO 117

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Is your marketing team tired of hearing about AI? To some extent, we all are. Marketing teams now find themselves surrounded by AI.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Martech

JANUARY 26, 2024

A: AI is going to create a lot of redundancies in technology. So your tech stack, where you have all these point solutions to do specific things, there’s a very good chance that at some point in 2024, AI will make a lot of software you currently use obsolete. With other new technologies, it’s always taken decades.

Transform 86

Transform New Technology Marketing Automation Platform SEO 86

Martech

DECEMBER 7, 2023

” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. The Cardii team delivered a really nice design that leveraged our new logo. 3D, dynamic.”

Transform 107

Transform CMO New Technology B2C 107

Martech

JANUARY 29, 2024

If we take a different view of this question, informed by consumer research, we asked the same question in our recent What Matters 2024 study and saw that 32% are currently avoiding fast fashion — the highest percentage among all generations surveyed. Still, we can see that two-thirds of Gen Z are not participating in sustainable fashion.

Gen Z 102

Gen Z Fashion New Technology Product 102

SmartBrief - Marketing

JANUARY 30, 2024

Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way. ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it.

Energy 77

Energy Manufacturing New Technology Communications 77

Customers.ai

JANUARY 2, 2024

We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !), new pricing models, and continued product improvements across the board. Where is Customers.ai Customers.ai is just getting started. We are far from done. can help you?

Transform 118

Transform Outbound Marketing CRM B2C 118

Martech

DECEMBER 12, 2023

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. As exciting as it is to deploy new technology, you’ve got to justify the expense. Many vendors offer free demos or trials.

Marketing 125

Marketing Marketers New Technology Management 125

Martech

DECEMBER 13, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. A lot of times people will get a new technology like that and it’ll just sit there and nobody will actually use the technology because they didn’t have a plan ahead of time about what they wanted to do.

B2C 101

B2C Energy Analytics New Technology 101

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Recently, we looked at quotes from CMOs and influencers on the future of marketing. Now let’s look at some of the hard data.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? Rapid learner Someone who can learn new things rapidly from reading, listening, observing, experimenting, and doing. Learns new technologies rapidly. Out came a long list.

Marketing 105

Marketing Marketers Telemarketing Customer Journey 105

Search Engine Land

OCTOBER 6, 2023

Here are some key strategies and initiatives to consider as you create a roadmap for a future-proof experience in 2024. Decoupled CMS and a flexible platform allow businesses to adapt to new technologies and integrations, ensuring brands are always ready at the forefront of digital innovation.

CRM 120

CRM Customer Journey SEO New Technology 120

Chief Martec

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. But the category as a whole is evergreen, continually adapting new technologies to marketing. Now the good news.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Martech

JANUARY 22, 2024

Joint brainstorming sessions, experimentation with new technologies and collaborative campaigns enable both entities to leverage each other’s expertise. The synergy between agencies and RevOps teams extends beyond mere collaboration. It involves co-creation and continuous improvement.

CRM 107

CRM Digital Marketing Customer Acquisition Communications 107

Martech

MARCH 7, 2024

I really like how Accenture presents the impact of generative AI in their 2024 technology trends report: “GenAI… has become a driving force in making technology more intuitive, intelligent and accessible to all. The post 5 practical marketing tactics to accommodate new technologies and AI appeared first on MarTech.

New Technology 124

New Technology Transform Outbound Marketing Thought Leadership 124

Chief Martec

FEBRUARY 7, 2024

Our inaugual sponsor is MoEngage, who just released their 2024 State of Cross-Channel Marketing Report. For instance, this distribution of the channels B2C marketers are currently using: What are the top challenges marketers face in adopting new technologies for cross-channel marketing?

B2C 90

B2C Finance Customer Journey New Technology 90

Martech

DECEMBER 2, 2022

Whatever operational requirement suggests a customized solution in 2022 might not apply in 2024. The “customers” for your new software are both external and internal. Make sure you understand the internal processes that are affected by this new technology. Make sure you keep a record of these things.

Customer 113

Customer Marketing Marketers Law 113

Businesses Grow

NOVEMBER 27, 2023

He enjoys seeing the new technology I’m using, so during this visit, I recorded him telling a story about playing basketball as a kid and transcribed it in real-time through Otter.ai. Can you imagine the land and energy required to build and run $50 billion in new data centers? To stand out, you have to be original.

Customer 72

Customer Gen Z Whitepaper Energy 72

Rock Content

DECEMBER 20, 2023

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. Pepsi To celebrate its 125th anniversary, Pepsi announced its rebranding first in North America and globally throughout 2024.

Transform 52

Transform Pharmaceutical Branding Communications 52

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Urgency to realize the productivity gains promised by AI and other new technologies. Data cleanup will be a priority for many in 2024.

Advertising 103

Advertising Advertisers User-Generated CRM 103

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers? Get MarTech!

Transform 106

Transform CMO User-Generated Customer loyalty 106

Search Engine Land

DECEMBER 28, 2023

Merchant Center Next Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next (MCN), at Google Marketing Live 2023. MCN will officially replace Google Merchant Center in early 2024. Corey Henke showed us how to unlock high impact at minimal cost for YouTube Ads. Well that’s a wrap on 2023!

User-Generated 127

User-Generated Retail Non-Profit Advertising 127