Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Litmus

DECEMBER 13, 2024

Does the message go to a folder like Gmails Promotional Tab, the primary inbox, or to spam? Inbox Placement Rate (IPR) Inbox placement rate shows the percentage of emails that get delivered to a subscribers primary inbox, rather than the spam folder or other folders like Gmails Promotions Tab. It was updated on December 13, 2024.

Email Marketing 64

Email Marketing Place Management Health 64

Animalz blog

MAY 3, 2024

When content marketers make this transition, it’s often challenging to let go of something you know well (writing and promoting content) to do something that feels very uncomfortable (vetting contractors and giving them the tools to succeed). Court Bishop and Tim Metz updated and expanded the piece in May 2024.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52