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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

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While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

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How to Choose the Right Marketing Agency in 2025

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Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Do you need help with branding, social media, content creation, shopper marketing, or something else?

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Which Agency Services Are Clients Using the Most?

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HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.” On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs? Take the 2024 Marketing Relationship Survey here.

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