Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 120

Retail eCommerce Gen Z Transform 120

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. trillion USD market cap. of all digital ad spend.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Search Engine Land

MARCH 20, 2024

The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. You can register for Google Marketing Live 2024 here. Google Marketing Live is where Google typically announces a slew of new products and features. When is Google Marketing Live. ET / 9 a.m. How to register.

Marketing 118

Marketing Marketers Search Marketers Product 118

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 143

Customer Transform CMO Retail 143

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. The updates for 2024 have now been announced – and below is a summary of all the changes you should be aware of.

Product 131

Product Shipping Finance Price 131

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 94

Gen Z B2C User-Generated Branding 94

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 104

Thought Leadership Marketing Marketers Influencer Marketing 104

Search Engine Land

MARCH 21, 2024

The difference in 2024? However, there are other key initiatives paid and organic teams need to incorporate into their joint 2024 strategies to help everyone navigate the early days of AI. Collaboration Collaboration – which includes its close cousin, communication – has high stakes in 2024. There’s an elephant in the room: AI.

SEO 125

SEO Education User-Generated Communications 125

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. How are you positioning your brand/product? Is your product differentiated? However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis.

Marketing Strategy 129

Marketing Strategy Shoppers eCommerce Advertising 129

Martech

MAY 29, 2024

The consumer caution exhibited in 2022 and 2023 will continue through 2024. They wanted the product fast and were willing to pay for it. What’s driving higher customer acquisition costs in 2024. The post Salesforce: Shoppers are saving their big moments for later in 2024 appeared first on MarTech.

Shoppers 101

Shoppers Non-Profit Retail Shipping 101

Hubspot Marketing

DECEMBER 19, 2023

It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. In 2024, more niche sports will follow. Globally, menopause causes $150B in lost productivity. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 114

Gen Z Non-Profit Millennials Shipping 114

Search Engine Land

APRIL 16, 2024

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? Why we care.

User-Generated 117

User-Generated SEO Product Branding 117

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

User-Generated 125

User-Generated Transform Advertising Advertisers 125

SmartBrief - Marketing

JUNE 11, 2024

Smaller sites that have posted original content have actually seen posts about that same original content on Reddit outranking them , and one study showed that Reddit now appears over 97% of the time for product review queries , making up nearly two-thirds of the Discussions and Forums feature. appeared first on SmartBrief.

SEO 99

SEO User-Generated Digital Marketing Promotion 99

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Customer Journey 129

Customer Journey Email Marketing Marketing Marketers 129

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Retail 104

Retail Transform Shoppers Advertising 104

illumin

MAY 13, 2024

Flowers, jewelry, and beauty products reign supreme during the holiday, but they aren’t the only winners. Product sponsorships played a major role in the holiday’s conception and advertising will continue to play a vital part for years to come. Advertising is ingrained in Mother’s Day.

Advertising 100

Advertising Advertisers Promotion Place 100

ConsumerTalk

APRIL 2, 2024

Unlock the future of consumer goods with insights from Natural Products Expo West 2024: trends, innovation, and sustainability efforts.

Product 59

Product 59

Customers.ai

APRIL 10, 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. According to Meta , “Starting January 15, 2024, we’re removing or consolidating some detailed targeting options that relate to topics people may perceive as sensitive. There are certainly a few keys (customer experience, loyalty programs, engagement, etc.)

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Search Engine Land

MARCH 5, 2024

Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Search Engine Land

MAY 21, 2024

This was one of several announcements today at Google Marketing Live 2024. Upgrades to the Performance Max platform include: Generative AI capabilities to accelerate creative production speeds by up to 5x. For retailers, the ability to automatically showcase product feeds in AI-generated creative. What’s new.

Product 107

Product Retail Advertising Advertisers 107

Martech

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Customer Acquisition 99

Customer Acquisition Marketing Marketers Digital Marketing 99

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

SEO 124

SEO Thought Leadership Price Product 124

Hootsuite

JUNE 6, 2024

These mentions can be about a company, individual, product, or brand. You can bet that if you have customers, they have opinions about your products and services—and it’s up to you to be aware of what they’re saying. With filters, you don’t miss any important comments about your products, positive or negative.

Management 90

Management Place User-Generated Health 90

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here. Get MarTech!

Shipping 109

Shipping User-Generated CRM Promotion 109

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertising 79

Advertising Advertisers PR Millennials 79

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 130

SEO User-Generated Manufacturing Customer Journey 130

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead.

Advertising 118

Advertising Advertisers Transform User-Generated 118

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Customer loyalty 75

Customer loyalty Marketing Marketers CMO 75

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

eCommerce 124

eCommerce Retail Customer Branding 124

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. per user, per hour by 2025. In fact, its ad supply is oversized.

Advertising 82

Advertising Advertisers Retail User-Generated 82

Search Engine Land

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Customer Acquisition 106

Customer Acquisition Digital Marketing Marketing Marketers 106

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The result is “Obviously Awesome,” a book that re-thinks product marketing from the perspective of an outsider. Trust me, it works.” Get MarTech!

Transform 118

Transform B2C Whitepaper Marketing 118

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Retail 94

Retail New Technology Branding Customer 94

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 113

SEO User-Generated Manufacturing Customer Journey 113