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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

According to marketers I spoke with, here are just a few of the benefits. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. You can also localize ads, product marketing assets, and SEO content.

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Your marketing goals and Google’s profit model are not aligned. This suggests that already, in 2024, human generated content has the edge. Disruption one!

SEO 107
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Why marketing must reclaim GTM design in the age of AI

Martech

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. Prospects who are bombarded with irrelevant, high-frequency outreach quickly lose trust.

Transform 106
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. But what are people doing online?

Gen Z 57
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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Marketing

In fact, around 80% of my 2024 clients reached out to me on LinkedIn. The platform's focus on professional networking and thought leadership creates an environment where consultants can easily showcase their expertise and build strong relationships in their industry My journey with LinkedIn started organically.

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6 Tips to Maximize Your Marketing Budget

Set Up

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59
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Tax season is heating up

illumin

The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4 These services facilitate the movement, storage, and growth of financial assets. trillion in 2025.

Gen Z 83