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5 ways to get your B2B buyers to care in 2025

Martech

B2B marketing in 2025 is not for the faint of heart. Example Instead of downloading another whitepaper, why not host a live “office hours” session where prospects can ask industry experts real-time questions? The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech. Processing.

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How omni-conscious brands win in a buyer-first, fragmented world

Martech

In May 2025, streaming accounted for 44.8% A B2B buyer reading your white paper might also be scrolling LinkedIn while commuting. The line between B2C and B2B is vanishing. In 2025 and beyond, the brands that lead will be unmistakably themselves in every moment that matters. It’s not just about mapping touchpoints.

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Social media and influencers: 2025 predictions

Martech

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

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Top 5 Growth Strategies for Agencies in 2025

Set Up

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. Based on insights from Set up s research, expert advice, and industry trends, here are five key strategies to help Agencies scale effectively in 2025. #1

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B2B brands in the UK using TikTok

Sprout Social

Sprout’s Q2 2025 Pulse Survey found that 76% of people had purchase decisions influenced by social media in the past 6 months, and this includes deciding which businesses to work with. In the US in 2025 , millennials are using TikTok just as much as Gen Z, and the app’s Gen X userbase is also growing.

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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

There was a time when social media was just a place for B2C brands to build awareness. But in 2025? With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures.

B2C
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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

There was a time when social media was just a place for B2C brands to build awareness. But in 2025? With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures.

B2C