Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.

Retail 59

Retail Customer Health Customer Journey 59

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Market Consolidation: every market grows, there are lots of new entries, and eventually it consolidates; leaders emerge and gain share, and laggards drop out.

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. in the last 10 years, and is forecast to drop to 3.2%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98