Litmus

DECEMBER 24, 2024

You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. Even if you dont have the most robust marketing tech stack, you can collect useful data within your emails.

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

JUNE 30, 2025

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. So if you aren‘t yet using social media marketing to your advantage, it’s time to start. Likewise, content marketing ranked in the top three for B2C.

Management 110

Management Inbound Marketing Marketers Marketing 110

Martech

JANUARY 26, 2024

Dig deeper: How AI-powered features are revolutionizing marketing automation platforms It’s going to be very hard for people to become these really, really informed generalists on AI. We create new career paths.” No historical context for a general-purpose technology that diffuses so widely so fast.

Transform 112

Transform New Technology Marketing Automation Platform SEO 112

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Mobile marketing falls within the ecosystem of digital marketing.

Transform 129

Transform Gen Z Shoppers Retail 129