Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now. Processing.

Transform 110

Transform Marketing Marketers Customer loyalty 110

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Transform 115

Transform User-Generated Fashion Marketers 115

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 105

Customer Direct Mail Transform Health 105

The CMO Survey

JANUARY 2, 2025

The post 8 Mega-Trends That Matter For Marketing In 2025 appeared first on The CMO Survey.

CMO 133

CMO Marketers Marketing 133

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 111

Advertising Advertisers Transform Shoppers 111

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 95

Retail Transform Advertising Advertisers 95

Social Media Examiner

OCTOBER 3, 2024

What's New for TikTok Marketing Trends TikTok has emerged as a powerhouse platform, continuously introducing new features and […] The post TikTok Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Market Trends 125

Market Trends Marketers Marketing Social Media Marketing 125

Social Media Examiner

JANUARY 16, 2025

Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner. In this article, youll learn a proven framework to attract your ideal audience.

Marketing Strategy 105

Marketing Strategy Content Marketing Marketers Marketing 105

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29

Influencer Marketing 111

Influencer Marketing Marketers Marketing Analytics 111

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Gen Z 105

Gen Z Whitepaper Social Media Marketing Millennials 105

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 108

Gen Z Transform User-Generated Analytics 108

SmartBrief - Marketing

DECEMBER 3, 2024

Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Marketers 107

Marketers Marketing Advertising Advertisers 107

SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. Here are four trends I believe are key to utilizing this emerging technology to create long-term success in 2025: Intelligence-driven decision making Powered by augmented data and intelligence, 2025 will be the year of smart decision-making. trillion by 2032.

User-Generated 97

User-Generated Retail New Technology Customer Journey 97

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Advertisers 97

Advertisers Advertising CMO Entertainment 97

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Marketers 105

Marketers Marketing Analytics Management 105

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Transform 94

Transform User-Generated B2C Management 94

Social Media Examiner

SEPTEMBER 19, 2024

New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand […] The post LinkedIn Company Page Strategies for 2025 and Beyond appeared first on Social Media Examiner.

Branding 129

Branding Social Media Marketing Marketers Marketing 129

Social Media Examiner

OCTOBER 17, 2024

Why Instagram's Latest Features Matter for Marketers Instagram continues to be a powerhouse platform for marketers and Instagram creators, with recent statistics […] The post Instagram Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Marketers 126

Marketers Marketing Social Media Marketing 126

Aspiration Marketing

DECEMBER 17, 2024

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections.

Customer 210

Customer Marketers Marketing Marketing Strategy 210

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 107

Communications CRM Target Market Price 107

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 81

Transform CMO Retail CRM 81

Aspiration Marketing

SEPTEMBER 17, 2024

August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come. Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors.

Marketing Plan 222

Marketing Plan Marketers Marketing Marketing Strategy 222

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Customer Journey 95

Customer Journey Analytics Branding Customer 95

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Hubspot Marketing

DECEMBER 19, 2024

And I'd be willing to bet they stand a good chance of coming true in 2025. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. By 2025, I think we'll see newsletters transition into being more like social networks.

Marketers 95

Marketers Marketing Branding Product 95

SocialPilot

DECEMBER 23, 2024

The post 100+ ChatGPT Prompts for Social Media in 2025 appeared first on SocialPilot. So go ahead, experiment with different tones, tackle those challenges, and let your content shine. After all, in the world of social media, its the human touch that truly resonates.

User-Generated 122

User-Generated Social Media Marketing Promotion Transform 122

The CMO Survey

JANUARY 3, 2025

The post Marketing And Housing Trends To Watch For 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Aspiration Marketing

NOVEMBER 18, 2024

In 2025, SEO will play a significant role in achieving this. Getting your blog or website ranked among the top search engine results can provide multiple benefits. You can use some techniques to optimize your website for search engines. If you want to discover these techniques, keep reading until the end.

SEO 130

SEO 130

The CMO Survey

JANUARY 17, 2025

The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.

Retail 100

Retail CMO 100

Social Media Examiner

NOVEMBER 14, 2024

Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Advertising 105

Advertising Advertisers Marketers Marketing 105

Content Marketing Institute

JANUARY 7, 2025

Robert Rose shares his word for 2025. Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, theres no implied rule to break as the year progresses. Whats yours?

102

102

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Pro tip: Read Hootsuite’s 2025 Social Media Trends report for the latest in all things social media. ” So, here are five powerful tools for Pinterest marketers: 1.

Gen Z 101

Gen Z Affiliate Marketing Fashion Social Media Marketing 101

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 100

Marketing Strategy B2C Finance Analytics 100

Social Media Examiner

DECEMBER 26, 2024

Why Marketing Strategy Matters Now More Than Ever Many entrepreneurs and marketers focus heavily on […] The post Marketing Strategy Framework: How to Get More Leads & Sales in 2025 appeared first on Social Media Examiner.

Marketing Strategy 94

Marketing Strategy Marketers Marketing Social Media Marketing 94

Vertical Response

NOVEMBER 3, 2024

With TCPA compliance rules changing in 2025, what do businesses need to do to stay compliant? This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025.

Telemarketing 80

Telemarketing Communications Law Management 80