article thumbnail

Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Succession Planning: Develop a pipeline of future leaders by mentoring senior managers and high-potential team members.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025.

Transform 126
article thumbnail

Succession Planning — the Best Way to Ensure Your Company’s Future

Hubspot Marketing

If youve seen the award-winning HBO show Succession, you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. Ive personally worked at companies that took succession planning seriously, and those that didnt, and the difference was stark.