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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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Is Instagram Dying? [New Data]

Hubspot Marketing

billion users by 2025. Last year, it was the most-used platform for influencer marketing in the U.S. – and more marketers are planning to use Instagram for their campaigns in 2023. To top it off, more than half of video marketers ranked Instagram as the best platform for ROI, engagement, and lead generation last year.

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2024 Predictions: Social media’s evolution

Martech

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. “It would be unlikely for consumers to stop using social media altogether in short order.”

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9 YouTube trends for your content strategy in 2022

Sprout Social

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. trillion industry by 2025, and every network is vying for their piece of the pie. So what’s hot on YouTube in 2022?

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Double down on social media and video marketing Social media marketing campaigns are essential for reaching Gen Alpha.

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Why Site Speed Still Matters (Revisited)

Moz

Ericsson’s mobility report, run back in November of last year, predicted 5G coverage would cover 65% of the world’s population in 2025. If you were to reorder those recommendations in terms of difficulty to implement for the average search marketer and impact on site speed, it would probably go something like this: Low difficulty, low impact.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. SmartInsights) Leading marketers are 1.6 Hubspot) 91% of brands incorporate video as a marketing tool.