40+ Snapchat Statistics for Scaling Your Business in 2024
SocialPilot
JANUARY 15, 2024
Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! Together, Millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4 Snapchat accounts for less than 2% of the US digital advertising market. Insane, isn’t it?
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