Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Customers.ai

NOVEMBER 7, 2023

The good news (for now) is that email campaigns shouldn’t be impacted, specifically if you are using an email marketing platform that appends UTMs after a link redirect. Now, what’s important to remember with both zero-party and first-party data is a strong CRM is essential. billion by 2026, growing at a CAGR of 13.3%.

Outbound Marketing 122

Outbound Marketing Advertisers Advertising User-Generated 122

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), billion by 2026 ( according to Statista ). TABLE OF CONTENTS What is email marketing and why is it important?

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. It looks like using proactive social listening to find themes and ideas for your marketing campaigns.

Management 141

Management Marketers Marketing Key Performance Indicator 141