Marketers Claim a Broader Role and Increased Influence Amid Pressures
The CMO Survey
APRIL 1, 2025
in 2019) Part-time contractors (9.9%, up from 9.0%) Part-time employees (4.4%, up from 3.1%) Economic Headwinds Impact Performance and Budgets Marketing leaders express declining optimism about economic conditions, with nearly half reporting they are less optimistic about the U.S. for overall marketing spending and 11.9%
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