The CMO Survey

APRIL 1, 2025

in 2019) Part-time contractors (9.9%, up from 9.0%) Part-time employees (4.4%, up from 3.1%) Economic Headwinds Impact Performance and Budgets Marketing leaders express declining optimism about economic conditions, with nearly half reporting they are less optimistic about the U.S. for overall marketing spending and 11.9%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

MARCH 30, 2023

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. This growth is partly fueled by the data opportunities digital out-of-home offers brands looking to create well-informed decisions that better protect their investments.

Key Performance Indicator 131

Key Performance Indicator Food Advertisers Advertising 131

illumin

AUGUST 21, 2024

Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising?

Advertisers 98

Advertisers Advertising User-Generated Key Performance Indicator 98

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. The result?

Management 141

Management Marketing Marketers Key Performance Indicator 141