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How marketers are investing in games: IAB PlayFronts

Martech

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. billion by 2027. Why we care. While gamers are a ubiquitous multitude, they are not a demographic monolith. Forty percent of current game advertisers plan to increase spending in 2024. billion in 2024 to $11.5

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What is retail media – and why it’s taking over in 2024

illumin

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

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How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days

Many Chat

million by 2027. The strategy takes a twofold approach: a workshop launch, with open and closed cart dates, and to promote and sell Johnny’s evergreen products, including Johnny’s online workshops and events, his podcast, and a paid membership program.

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Is Lemon8 worth investing in?

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Is Lemon8 worth investing in?

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

Promoting your influencer content can help improve the overall reach of your campaigns. billion by 2027. It hit $15.2 billion in 2023 and is projected to reach $22.2 billion by 2025. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. per internet user.