How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. billion by 2027. Why we care. While gamers are a ubiquitous multitude, they are not a demographic monolith. Forty percent of current game advertisers plan to increase spending in 2024. billion in 2024 to $11.5
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