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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

It’s a measurable shift, and the data shows just how fast it’s accelerating: A recent study by Semrush predicts AI Search will overtake traditional search engines by 2028. This is where digital PR and strategic content placement come in. audience, but UK advertisers need to act now.

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What is SEM – Search Engine Marketing?

Search Engine Land

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

trillion by 2028 , there is no slowing down. Ecommerce Tool #24 – AdScale AI Advertising Platform AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5