SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. billion USD expenditure projected by experts.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

MARCH 20, 2023

billion by 2028. In a 2023 survey conducted in the United States, 48% of respondents stated that neither Photoshop nor Generative artificial intelligence (AI) images of faces/people should be used in social media advertising. Another 25% of respondents said both image software was acceptable for social media advertising.

Marketing 123

Marketing Marketers Global Marketing Advertising 123

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content.

Gen Z 108

Gen Z B2C User-Generated Branding 108

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted. million and Google’s were 42.2

Search Marketers 90

Search Marketers User-Generated Marketing Marketers 90

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 90

eCommerce Gen Z B2C Shoppers 90

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content.

Gen Z 85

Gen Z B2C User-Generated Branding 85

Backlinko

JANUARY 8, 2024

billion 2028* 80.07 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment 106

Entertainment User-Generated Advertising Advertisers 106

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO 97

SEO PR Marketing Marketers 97

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. And—unlike other popular search engines— Waldo doesn’t rely on advertising as a primary revenue source.

SEO 132

SEO Transform User-Generated Marketing 132

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. Brand marketing, direct advertising, mental availability, physical availability, the 4 Ps, econometrics, sophisticated mass marketing, behavioral science, the messy middle, memory architecture, and so much more. Reports suggest that the global SEO market size is expected to reach $122.11

SEO 100

SEO Energy Marketing Mix Advertising 100

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. However, this is nothing compared to their prediction of the size this market will reach by 2028: $84.89 Soon they became internationally known celebrities — see, for example, the success of names like Pewdiepie, Addison Rae, and Khaby Lame. billion in 2021.

Influencer Marketing 81

Influencer Marketing Gen Z Marketing Marketers 81

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Ecommerce Tool #24 – AdScale AI Advertising Platform AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Ecommerce Tool #24 – AdScale AI Advertising Platform AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5

eCommerce 84

eCommerce PR User-Generated Marketing 84

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion by 2028. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A ” Dig deeper: How Penske Media uses a CDP to help advertisers reach digital users Why we care. Digital, in all its various forms and formats, continues to rule the advertising roost. Digital, in all its various forms and formats, continues to rule the advertising roost.

Retail 107

Retail Entertainment Advertising Advertisers 107

Hootsuite

JUNE 20, 2022

trillion worldwide by 2028. Facebook tricks for advertising. Knowing a few Facebook tricks for advertising will help you reach more of your target audience. Facebook checkout makes it easy for customers to make payment directly on Facebook (or Instagram) without having to leave the platform. Request a Heyday Demo.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. These relationships often involve commissions or co-op funds for advertising and events based on sales by the services partner of the martech vendor’s products. Billion in 2020 and projected to reach USD 43.43 Pick composable tools first.

Outbound Marketing 93

Outbound Marketing CMO Management Customer 93

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. It responds to queries with full answers instead of links.

B2C 110

B2C Thought Leadership User-Generated Advertising 110

Hootsuite

JULY 19, 2023

Facebook’s paid advertising capabilities can reach a wide berth of candidates, too. So, if you don’t feel like you’re getting enough eyes on your postings, consider running a paid advertising campaign. By 2028, YouTube is predicted to reach 1.1 See Amplify below for a great tool that can help with this! billion users.

Gen Z 75

Gen Z Copywriting Social Media Marketing Fashion 75