Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 118

CMO Transform Price Education 118

Hubspot Marketing

APRIL 29, 2025

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Tim Hanson , CMO at Penfriend, calls this the understanding gap.

Price 111

Price CMO Marketing Marketers 111

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Customer 119

Customer B2C Transform Retail 119

Martech

FEBRUARY 15, 2022

An early example of DXP evolution comes from web content management (WCM) vendors, creating complex suites that combine features of WCM, digital asset management (DAM), portal, personalization, analytics, and more. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43

Outbound Marketing 103

Outbound Marketing CMO Management Customer 103