Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 118

CMO Transform Price Education 118

Hubspot Marketing

APRIL 29, 2025

Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Data Hygiene and Management Its 10PM do you know where your data is?

Price 108

Price CMO Marketers Marketing 108

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Customer 119

Customer B2C Transform Retail 119

Martech

FEBRUARY 15, 2022

An early example of DXP evolution comes from web content management (WCM) vendors, creating complex suites that combine features of WCM, digital asset management (DAM), portal, personalization, analytics, and more. An excellent example of composability in action is the evolution of the legacy content management system (CMS).

Outbound Marketing 103

Outbound Marketing CMO Management Customer 103

Search Engine Land

MARCH 7, 2023

” SEM worked to cover optimization for all activities in search engines, whether it be optimizing crawlers, managing paid listings or directories. — Danny Sullivan (@dannysullivan) January 4, 2014 The person putting together an SEM strategy is likely the CMO or VP of Marketing putting together their overall marketing strategy.

SEO 92

SEO PR Marketers Marketing 92