Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. million users in 2028. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. million users in 2028. million in 2028. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

MAY 29, 2025

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.

Gen Z 69

Gen Z Social Media Marketing Transform Marketers 69