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Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Williams (Parallel Path) Why does this matter now more than ever?
Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketingstrategy and making smarter decisions that drive future success. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.
billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Statista 2.
Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketingstrategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.
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