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AI-powered martech releases and news: April 24

Martech

They are telling investors it will turn cash flow positive in 2029. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. People, smart people not just me, have their doubts. Agents don’t exist! They aren’t real!

Transform 107
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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. With tighter margins in retail and higher ones in advertising, retailers — now acting as publishers — are chasing the more profitable path. Open web display. Streaming TV.

Retail 75
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8

Gen Z 57