Martech

NOVEMBER 5, 2024

billion in 2024 to over 50 billion in 2029, according to Juniper Research. Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. For instance, 65% of customers said they preferred a phone call from a bank or financial institution to handle suspected fraud on their accounts.

Customer 119

Customer Branding Communications Marketers 119

The CMO Survey

MARCH 18, 2021

The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. These numbers are similar to the 9.0% loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Of these losses, 28.1% were senior manager roles.

CMO 130

CMO B2C Marketers Marketing 130

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2029 $12.14 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19 billion 2023 $5.86

Customer Journey 118

Customer Journey Marketing Automation Platform Marketers Marketing 118