article thumbnail

15 Key Marketing Automation Statistics

Backlinko

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2029 $12.14 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19 billion 2023 $5.86

article thumbnail

Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

The pandemic has also turned up the dial on customer demand for digital experiences—placing marketers in a stronger position to provide strategic direction to their companies and deliver growth against that opportunity. Some 72.2% Companies adding marketing jobs were smaller in terms of number of employees and sales revenues. for the year.

CMO 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Overload: How To Streamline Your Content Curation Process

Scoop.it!

billion by 2029, meaning that new AI-powered solutions are always in the making. Choose a feed reader that offers the features you need, such as integration with other tools, custom filtering options, and mobile access. The global machine learning market is estimated at $21.17 billion in 2022 and is expected to reach $209.91

Law 79
article thumbnail

What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

You can certainly track these things as custom dimensions or custom metrics if that floats your boat. If you are familiar with using custom dimensions and custom metrics, then I assume you probably know how to do this. Of course, you're going to want to customize this. Then we need to track a number of events.