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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. million Australian users by 2029. A Sprout Social’s Influencer Marketing report shows that authentic influencers generate three times more conversions than those with fewer genuine connections.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. TikTok is expected to reach 35 billion users by 2029. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks.

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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. With a defined goal, you can then: Connect your socials and configure keyword alerts for your brand, products, and top competitors.

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