Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. million Australian users by 2029. TikTok: 83.2K TikTok: 507.1K TikTok: 569.7K

Fashion 96

Fashion Gen Z Branding Influencer Marketing 96

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 16.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. But what are people doing online?

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. TikTok is expected to reach 35 billion users by 2029. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 65

Gen Z Transform Fashion Food 65