Businesses Grow

MAY 1, 2023

While most people are currently “meh” about the metaverse, Ipsos research shows massive economic potential and new marketing opportunities by 2030. GenZ is suffering from mental health pressures from multiple fronts. Ipsos believes the most significant opportunity on social media is livestream commerce.

Gen Z 130

Gen Z Marketing Marketers CMO 130

Marketing Insider Group

OCTOBER 25, 2021

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. billion by 2030. market share.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122