Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
SmartBrief - Marketing
MARCH 19, 2024
This has become a movement that generations from baby boomers to Generation Z have embraced. They are working toward becoming net zero and planting 1 million trees by 2030. These consumers demand transparency and authenticity from brands.
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Neil Patel
DECEMBER 23, 2021
According to Morgan Stanley, the multinational investment bank, NFTs have the potential to become a $56 billion market by 2030. The generations coming of age now and in the next 15 years, largely Generations Z and Alpha, will feel more at home within these environments than any other generation before them.
Businesses Grow
MAY 1, 2023
While most people are currently “meh” about the metaverse, Ipsos research shows massive economic potential and new marketing opportunities by 2030. GenZ is suffering from mental health pressures from multiple fronts. Ipsos believes the most significant opportunity on social media is livestream commerce.
Marketing Insider Group
AUGUST 5, 2020
Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].
Marketing Insider Group
JULY 21, 2020
Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Use these statistics as your springboard into innovation.
Spiralytics
JANUARY 22, 2023
Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. Through these efforts, IKEA aims to become a climate-positive business by 2030.
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