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How location data helps marketers acquire new customers and expand campaigns

Martech

Or if you know that everyone’s going to Church’s Chicken, you might want to offer a promotion to come to KFC.”. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Although the relevance of it to reach better results, the brand increase, and lead generation, for example, only 35% of marketers say it is extremely important to understand it (according to Hubspot trends — Not Another State of Marketing Report ). Well-success marketing campaigns do not only depend on gains but also their costs.