4 Trends You Need to Know On Martech’s Evolution
Marketing Insider Group
NOVEMBER 26, 2019
DMPs, on the other hand, are mainly meant for customer acquisition. Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . In order to build rich profiles, they collect data and user activity information to understand context and drive personalized interactions.
Let's personalize your content