Acquisition Marketing Communications Customer Journey 
Sprout Social
FEBRUARY 1, 2021
From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. We interact with customers daily, we hear what they say about us and other brands, we are present throughout the entire customer journey.
CXL
MAY 27, 2022
Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment. Communication. to communicate your success.
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Unbounce
JULY 14, 2023
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Further to that, you can then use that customer model to activate and communicate with those customers. What are they doing? How are things shifting?
Unbounce
JULY 14, 2023
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Further to that, you can then use that customer model to activate and communicate with those customers. What are they doing? How are things shifting?
Hubspot Marketing
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
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