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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Job Description We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Marketing Operations is the Liaison to Your Marketing Automation Partner. Not convinced?

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The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. But your dormant and inactive users carry some weight here too.