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Founder’s Story: The Origins of Customers.ai

Customers.ai

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

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Reverse IP Lookup Tools Are Dead

Customers.ai

People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve. See Who Is On Your Site Right Now! Or at least you could. The Customers.ai

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What Are the Different Types of Marketing?

Exposure Ninja

During America’s Super Bowl, prices are as high as $6.5 Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. ITV offers regional advertising slots targeting 15 different regions in the UK.

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

What are advertisers supposed to do? Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. This insight allows your sales and marketing teams to strategically prioritize follow-ups, focusing their efforts on leads more likely to convert.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.